I wrote this essay for the anthology on contemporary audio-visual pornography Il porno espanso. Dal cinema ai nuovi media I co-edited with Enrico Biasin and Federico Zecca (University of Udine). In my chapter, I investigated the relation between eroticism and subcultures within alternative pornography. Alt porn – as producers and users commonly call this (quite successful) subgenre of net porn – is generally deemed to be alternative to mainstream/corporate pornography on a representational, aesthetic and also ethic level, for its particular attention to issues such as eroticization of non standard bodily features, representation of models as (supposedly) well-rounded individuals, importance of identity-building processes and fair working conditions for all the people involved; and, of course, for its direct address to existing (musical) subcultures – goths, punks, ravers, etc. but also nerds, vegans, hippies and so on. In particular, I focused on a number of alt “solo” websites owned by female models/webmasters who tend to present themselves as untiring sex lovers with unconventional bodies, but also as self-conscious sex workers and activists. What I found very interesting – and at the same time extremely challenging – about these materials is the (deliberate or not) “pornographication” of identity – whether personal or subcultural – through which the models/owners of these small porn enterprises build the erotic appeal of their home-made sexual representations. The case of Furry Girl – an unshaven vegan model, owner of four websites and of an online eco-sex store, and also author of two blogs – is a perfect example of this complete overlapping of life and (porn) representation.